This concept is related to more complex concept of customer loyalty, which are oriented towards the practice and undertake Market oriented companies. The customer for this type of enterprises is the main source of the work of the company: the company is geared towards customer satisfaction, which should be complete, from also interpersonally.
Costumer Relationship Management practices are applied basically according to four functions, the acquisition of new customers, to put an increasing interest in existing customers, to increase relationships with larger customers, and finally to transform customers' loyal "brokers in bringing up the name of the company.
The CRM, from a technical standpoint, is divided into three different types related to functionality. We know in fact, operational CRM, for purely technical, analytical, act to create a comprehensive and analytical knowledge of customers, and the collaborative, which employs the most diverse methodologies to create a real relationship and a network of contacts with the customer. The latter type is the most known to consumers, and is constituted for example by all the network of telephone contacts and digital.
